The title of this post is a perspective on competition given by the boss of an IT company.
In this classic article from The Wall Street Journal, Dr. Y.L.R. Moorthi elaborates on how one should not be myopic while considering the competitors of one's business.
The examples he gives drive home the point beautifully. So 'nuff said... Just read it here!
Quite Striking.. I think the Cricketers have also given a rather strong competitions to the Film-stars in the race of 'Brand Endorsement'...
ReplyDeleteMarketing Myopia repackaged. Wonderful and contemporary examples though.
ReplyDelete