Congratulations Winners of Writing Spree

We are pleased to announce the results of the Writing Spree Contest  held for the e- magazine CREST. Out of the 43 entries we received in the three categories, the 2 entries that have been adjudged as winners are:

1. Maneesh Dhooper (XLRI) for his article on 'The Facebook Strategy to woo users' ; and,

2. Mahim Mongia (SIBM) for his article on 'The Mckinsey Strategy to stay at the top' 

Congratulations to the winners! The winners can reply to the crescent id for information about cash prizes.

We would be publishing the top entry from each of the three categories declared for the competition. The entries which we would be publishing in the forthcoming issue of CREST are:

1.   'The Facebook Strategy to woo users' written by Maneesh Dhooper (XLRI),

2.  'The Mckinsey Strategy to stay at the top' written by Mahim Monga (SIBM); and,

3.  'The role of research in management' written by Asif Nazar (IMI)

We would like to thank you all for your participation in this event.

Writing Spree... Thanks!

Greetings from CRESCENT!!



We are dazed by your enthusiastic response to 'Writing Spree' and you can expect the results shortly!
We thank the following B-schools for their spirited participation in this competition and we eagerly look forward to more interactions with you.

• BIM-Trichy
• IIFT
• IIM-A
• IIM-C
• IIM-K
• IIM-I
• IIT-Delhi
• IMI
• IMT-Ghaziabad
• IMT- Nagpur
• K. J Somaiya Insitute of Management Studies and Research
• MDI
• NIILM
• NIT- Trichy
• NITIE
• RGIIM-Shillong
• SIBM-Pune
• SIMS
• SJMSOM
• SPJIMR
• TISS  
• XIMB
• XIME   

Indeed, we at CRESCENT, XLRI are proud to have played host to all the participants.
Keep watching this space for results and more!

Writing Spree!

CREST the e-magazine of Crescent presents- Writing Spree!  

Facebook time! Yes, you heard it right. Get on Facebook, analyse what keeps you hooked onto it, in short, analyse its strategy as a social marketing site to woo users and maybe you could win yourself an exciting cash prize. 

Facebook not your thing?  Then how about an insightful look into the research aspect of management, why is it so important, especially in today’s environment which keeps changing at a breakneck pace?

Think you belong at the top? Then figure out what makes the company which tops almost all ratings -Mckinsey, tick. What is the elusive secret of the company who knows how to stay at the top? Give us your take.

This is your chance to have your say. Write an article of 1500 words on any of the above and get a chance to have your article published in CREST. 

Hurry! Choose your topic and get those creative juices flowing. 


Points for originality, creativity and content. 

Words are your bullets. Think. Write. Strike.

Two best entries will receive cash prize of Rs 1000 each.

Send all entries to crescent@xlri.ac.in Deadline: 29th September 2010

Wizard of Oddz

CRESCENT presents "Wizard of Oddz  - a multi round strategy based fun game."
Event open for the BM & IR guys of the junior batch.
Register in teams of 6.
Registration open only for the first six teams. Hurry up !!!