CREST- Nov 2010

CRESCENT, The Committee for Research, Strategy, Consulting and Entrepreneurship brings to you the November Edition of CREST, our e-magazine.

Check out the articles in this edition.

• Cover Story: Role of Research in Management
• Understanding Moment Of Truth
• Role of Channel Finance in Business Strategy
• Managing Working Capital in the most effective Way
• Doing Business in Emerging Markets
• What CRESCENT’s been upto!

CREST July-August 2010

CREST, the e-magazine by CRESCENT is out with its July-August 2010 issue!

In this issue you will find...

-Unlocking Social Network Potential: How Farmville is capitalizing on Social Media Marketing

-Entrepreneurial Experiences: A chat with Dr. Amitabh Saran, Co-Founder of Buzzintown.com

-Start-Up Your Career: The pros and cons of beginning your career at a start-up

-Research for Better Management: The perspective of a doctorate student

-Campus Reporter: What CRESCENT's been upto!

You can find the entire issue here: CREST July-August 2010