Sunday, February 13, 2011

Burning Platform

Nokia's new CEO Stephen Elop came out with a scorcher of a memo for his employees last week. While indulging in a very frank analysis of Nokia's competition, Elop uses the analogy of a "burning platform". He opines that currently, Nokia does indeed find itself on such a burning platform, and it is imperative for the firm to take a plunge into dark, unknown, freezing waters. Meanwhile, Justin Fox of HBR blogs, who studied Nokia in-depth a few years ago, recollects a few things about Nokia's history, and how it came to be the giant it is today.

The CEO's memo provides as interesting a read as this piece on one of the key factors that got Nokia to where it is today.

No comments:

Post a Comment