Congratulations Winners of Writing Spree

We are pleased to announce the results of the Writing Spree Contest  held for the e- magazine CREST. Out of the 43 entries we received in the three categories, the 2 entries that have been adjudged as winners are:

1. Maneesh Dhooper (XLRI) for his article on 'The Facebook Strategy to woo users' ; and,

2. Mahim Mongia (SIBM) for his article on 'The Mckinsey Strategy to stay at the top' 

Congratulations to the winners! The winners can reply to the crescent id for information about cash prizes.

We would be publishing the top entry from each of the three categories declared for the competition. The entries which we would be publishing in the forthcoming issue of CREST are:

1.   'The Facebook Strategy to woo users' written by Maneesh Dhooper (XLRI),

2.  'The Mckinsey Strategy to stay at the top' written by Mahim Monga (SIBM); and,

3.  'The role of research in management' written by Asif Nazar (IMI)

We would like to thank you all for your participation in this event.

The Deadly Sins of Social Media

With the results of 'Writing Spree' just around the corner, we thought we would give our readers something to chew on while keeping in mind the topics they had to write on. No doubt, Social Media is certainly 'a la mode' but it can blow up in your face. With an increasing number of CEO's owning Twitter accounts and  a page for all and sundry on Facebook, facts become malleable and confused with opinions. So while you're all set to reap the benefits of Social Media, you might want to take a look at the  Deadly Sins of Social Media. So next time you 'like' something on facebook, remember you're a part of a wildfire which will be better remembered for the mayhem it causes.

Worst Social Media Controversies

Writing Spree... Thanks!

Greetings from CRESCENT!!



We are dazed by your enthusiastic response to 'Writing Spree' and you can expect the results shortly!
We thank the following B-schools for their spirited participation in this competition and we eagerly look forward to more interactions with you.

• BIM-Trichy
• IIFT
• IIM-A
• IIM-C
• IIM-K
• IIM-I
• IIT-Delhi
• IMI
• IMT-Ghaziabad
• IMT- Nagpur
• K. J Somaiya Insitute of Management Studies and Research
• MDI
• NIILM
• NIT- Trichy
• NITIE
• RGIIM-Shillong
• SIBM-Pune
• SIMS
• SJMSOM
• SPJIMR
• TISS  
• XIMB
• XIME   

Indeed, we at CRESCENT, XLRI are proud to have played host to all the participants.
Keep watching this space for results and more!

History's Most Successful Businessmen

Even though we've been bombarded ad nauseum with tips on entrepreneurial success, get rich-quick formulas, we practically revere in those gods who actually made it and how. This read is about the top 10 successful businessmen who not only made their dreams come true but  changed the course of history and charted new territories where none dared to go.

History's Most Successful Businessmen.

Guess Who's Who!