Tuesday, October 19, 2010

Congratulations Winners of Writing Spree



We are pleased to announce the results of the Writing Spree Contest  held for the e- magazine CREST. Out of the 43 entries we received in the three categories, the 2 entries that have been adjudged as winners are:

1. Maneesh Dhooper (XLRI) for his article on 'The Facebook Strategy to woo users' ; and,

2. Mahim Mongia (SIBM) for his article on 'The Mckinsey Strategy to stay at the top' 

Congratulations to the winners! The winners can reply to the crescent id for information about cash prizes.

We would be publishing the top entry from each of the three categories declared for the competition. The entries which we would be publishing in the forthcoming issue of CREST are:


1.   'The Facebook Strategy to woo users' written by Maneesh Dhooper (XLRI),

2.  'The Mckinsey Strategy to stay at the top' written by Mahim Monga (SIBM); and,

3.  'The role of research in management' written by Asif Nazar (IMI)

We would like to thank you all for your participation in this event.

Tuesday, October 5, 2010

The Deadly Sins of Social Media

With the results of 'Writing Spree' just around the corner, we thought we would give our readers something to chew on while keeping in mind the topics they had to write on. No doubt, Social Media is certainly 'a la mode' but it can blow up in your face. With an increasing number of CEO's owning Twitter accounts and  a page for all and sundry on Facebook, facts become malleable and confused with opinions. So while you're all set to reap the benefits of Social Media, you might want to take a look at the  Deadly Sins of Social Media. So next time you 'like' something on facebook, remember you're a part of a wildfire which will be better remembered for the mayhem it causes.

Worst Social Media Controversies

Sunday, October 3, 2010

Writing Spree... Thanks!

Greetings from CRESCENT!!



We are dazed by your enthusiastic response to 'Writing Spree' and you can expect the results shortly!
We thank the following B-schools for their spirited participation in this competition and we eagerly look forward to more interactions with you.

  • BIM-Trichy
  • IIFT
  • IIM-A
  • IIM-C
  • IIM-K
  • IIM-I
  • IIT-Delhi
  • IMI
  • IMT-Ghaziabad
  • IMT- Nagpur
  • K. J Somaiya Insitute of Management Studies and Research
  • MDI
  • NIILM
  • NIT- Trichy
  • NITIE
  • RGIIM-Shillong
  • SIBM-Pune
  • SIMS
  • SJMSOM
  • SPJIMR
  • TISS  
  • XIMB
  • XIME   
Indeed, we at CRESCENT, XLRI are proud to have played host to all the participants.
Keep watching this space for results and more!

Saturday, October 2, 2010

History's Most Successful Businessmen

Even though we've been bombarded ad nauseum with tips on entrepreneurial success, get rich-quick formulas, we practically revere in those gods who actually made it and how. This read is about the top 10 successful businessmen who not only made their dreams come true but  changed the course of history and charted new territories where none dared to go.

Guess Who's Who!

Saturday, September 25, 2010

Writing Spree!


CREST the e-magazine of Crescent presents- Writing Spree!  

Facebook time! Yes, you heard it right. Get on Facebook, analyse what keeps you hooked onto it, in short, analyse its strategy as a social marketing site to woo users and maybe you could win yourself an exciting cash prize. 

Facebook not your thing?  Then how about an insightful look into the research aspect of management, why is it so important, especially in today’s environment which keeps changing at a breakneck pace?

Think you belong at the top? Then figure out what makes the company which tops almost all ratings -Mckinsey, tick. What is the elusive secret of the company who knows how to stay at the top? Give us your take.

This is your chance to have your say. Write an article of 1500 words on any of the above and get a chance to have your article published in CREST. 


Hurry! Choose your topic and get those creative juices flowing. 


Points for originality, creativity and content. 

Words are your bullets. Think. Write. Strike.
Two best entries will receive cash prize of Rs 1000 each.

Send all entries to crescent@xlri.ac.in Deadline: 29th September 2010


Sunday, September 12, 2010

The A-Z of Consulting Interviews

How many autorickshaws ply in Delhi everyday?
How much do the Rajasthan Royals earn each year?
How much does the Empire State Building weigh?
How many petrol pumps are there in Jamshedpur?

To find-or speculate- about the answers to all these questions, and much more, check out the links to a few good consulting case books mentioned below. A must-read for all consulting enthusiasts, these case books will guide you on the A-Z of consulting interviews, ranging from typical frameworks that might come handy, to common case types (guesstimates, profit maximization cases, etc.), to useful tips and conversion ratios.  Happy reading!

Tuck Consulting Case Guide: http://www.ruf.rice.edu/~jgsmcc/1999-2000_Tuck_Guide_To_Case_Interviews.pdf

Kellogg Casepack : http://www.kellogg.northwestern.edu/student/club/consulting/File%20Downloads/cases/Kellogg_casepack2001_CASES.pdf

Columbia Business School Guidebook : http://www.kellogg.northwestern.edu/student/club/consulting/File%20Downloads/cases/2002%20CBS%20Casebook.pdf

AT Kearney Consulting Case Book: http://www.atkearney.com/images/global/pdf/interview_casebook_S.pdf

Friday, September 10, 2010

6 Consulting Fields To Get Into Now


Investopedia in an recent article (August 9, 2010) suggested six best fields to get a consulting job.




Computer and Information SystemsIf you're wondering where to find job growth in the future, look no further than IT - especially in the field of computer software engineering. If you're already experienced in this industry and want to consult, look at specializing in areas like cyber security, networking, troubleshooting, banking and finance. If you're looking for a new career, this industry may be a good place to start: many consulting jobs require just certification and the skills to do the job.
Human ResourcesOften seen as a soft sector when it comes to jobs, human resources is the place to be for consultants. Look for consulting positions within a corporate structure, advising on ways to improve anything from hiring policies to record keeping. With a more fluid job market, you'll also find good HR consulting opportunities in recruitment services (like temp services) or headhunting. An undergraduate degree is expected to be successful in HR consulting.
ManagementIt's not easy to run a corporation. Management consultants comprise the largest part of the consulting industry in general but expect the competition to be stiff in this sector. To be successful as a management consultant, a graduate degree (like an MBA) and a good sense of sales and marketing are key. 
Environmental and ConservationEnergy is a hot commodity and so are jobs in the field of conservation of the environment. A large portion of work is in the government sector, but consulting jobs will increase in the private sector as regulation and cost savings will force corporations to improve waste management and other practices that have an environmental impact. Consulting makes up 21% of the environmental engineering sector - a great place to be if this is your niche. 
AccountingIf you know your way around financial statements, consulting is a great career move. With increased regulation, accountants and auditors will be in high demand. For increased success as a consultant, consider specializing in forensic accounting, accounting software or international finance law, and continuing your education to a Masters degree if you don't have one already. CPA licensing is a plus.
Sales, Marketing and Public RelationsDo you have a nose for sales or marketing? Consulting may just be for you - though expect the competition to be fierce in all sales and marketing consulting branches. For success as a consultant, look at specializing in areas like international business or internet marketing utilization. 
The Bottom LineThis is just the tip of the consulting iceberg; if you're an expert in your field, no matter what it is, you can be a consultant. With corporate outsourcing and cost cutting measures being made across the board, you may find that your old job is now being performed by a consultant. Look for new career paths in consulting, like as a personal trainer, image consultant, or graphic designer. 
If you're unsure about consulting as a career path, consider this: consultants make on average 50% more than their employee counterparts. If you use your connections, plan your consulting business carefully and take the leap, you may find you're blazing a great, profitable new career path.